Pay-per-click (PPC)

Getting in front of search engine users by paying the likes of Google and Yahoo! for the privilege of that exposure.

 
aka: paid search, paid placement, search engine advertising
Almost synonymous with: Google AdWords, Yahoo! Search Marketing (formerly Overture), Microsoft AdCenter, sponsored links.
Not to be confused with: search engine optimisation, pop-ups.

PPC Management is in our blood; we offer one-off or periodic consultancy, training and/or full management – whatever works for you. Free no obligation AdWords health checks are also available.