David Spark
Posted in Attacat on 24th April 2006 by Tim Barlow
David Spark has joined the Attacat team. David will be working on streamlining Attacat’s internal systems and processes.
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Comment on this articleSuper Useful Presentation
Posted in Speaking Engagements on 3rd February 2006 by Tim Barlow
Tim Barlow will be presenting at Super Useful, an informal networking event for the Edinburgh web services community, on 28th February. The topic will be “The Future of Search Engine Advertising” with a particular look at the increasing ability of the search engines to target specific types of searcher.
3 Sponsored Links on Google Top Spot
Posted in Google AdWords on 11th August 2005 by Tim Barlow
For some months now Google have been occasionally showing 3 rather than 2 sponsored links at the top of search results pages. This is now occurring more frequently. If this becomes standard policy it will obviously be good news for AdWords advertisers.
E-Business Club AdWords Presentation
Posted in Google AdWords, Speaking Engagements on 6th July 2005 by Tim Barlow
Slides from Tim Barlow’s recent “Advertising with Google AdWords” presentation series are now available for download. The presentations were run on behalf of the Scottish Chamber of Commerce’s E-Business Clubs in Glasgow, Aberdeen and Edinburgh.
Site Target Gives Control
Posted in Google AdWords on 16th June 2005 by Tim Barlow
Google’s new Site Target program that allows advertisers to place banner style advertising on non-search sites will soon be available to all. I would expect this to represent quite a significant new opportunity for advertisers. The principal advantage of it over the normal content network is that it leaves 100% control with the advertiser.
Thomson to resell AdWords
Posted in Google AdWords on 23rd May 2005 by Tim Barlow
Thomson Directories have recently signed an agreement to offer exposure on Google to their customer base. Early indications suggest it will essentially be AdWords repackaged at a fixed price. We anticipate that this flat rate structure is likely to end up being more expensive than advertising on AdWords directly.
