AttaChat – Goings on within Attacat and the wider search engine advertising industry.

Monitor our progress in Going Green


Google AdWords

Not the first but the King of the search engine advertising providers. AdWords emerged in 2002 as Google's answer to GoTo (now Yahoo! Search Marketing). Its easy to use interface combined with Google's traffic propelled it straight to the top of the pile.

Google AdWords dominance boosted by US Authorities?

Failure of Yahoo! & Google partnership could make things worse rather than better.

Belfast Google Seminar

A free seminar on SEO and paid search in Belfast on the 16th of October

Free Clicks in AdWords - More Sponsored Links Explained

We have discovered that Google are not charging for adverts displayed in the "More Sponsored Links" on Google

Google Keyword Tool: New Data, same old Smoke

Google has made more data available but still don't quite give us everything. Here's the Attacat mandate for an improved keyword tool.

Page load slowly?  Now it costs you (even more).

Landing page load time element of AdWords quality score is now live

Interactive Adverts coming to Google Results Pages?

Follow up to Glasgow Chamber Seminar

Slides and thank yous for the Intro to AdWords seminar ran by Attacat for the Glasgow Chamber of Commerce on 29th May

More on the AdWords Trademark Rules Change

What are the legal implications surrounding the relaxation of Google's trademark policy in the UK?

Glasgow AdWords Seminar

I am going to be doing another Intro to AdWords seminar for the Glasgow Chamber of Commerce on the 29th May.

Page Load Time to be factored into your AdWords Advertising Costs

New addition to quality score being introduced in a refreshingly professional manner

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