Google AdWords dominance boosted by US Authorities?
Posted on 6th November 2008 by Tim Barlow
Failure of Yahoo! & Google partnership could make things worse rather than better.
Yahoo! Search Marketing
The name emerged in 2005 but the product was the original PPC provider. In the 1990s it was known as GoTo and then became Overture. Yahoo! bought Overture and then rebranding it for a third time to Yahoo! Search Marketing Solutions. YSM for short.
Review of Attacat’s 2007 Predictions part 2
Posted on 21st December 2007 by Tim Barlow
Continuing the entertainment.
Review of Attacats 2007 Predictions part 1
Posted on 20th December 2007 by Tim Barlow
Have Attacat's predictions for 2007 panned out as expected?
Phishing E-Mails
Posted on 24th September 2007 by Tim Barlow
Keep an eye out for scam e-mails looking for your search engine advertising account logins.
Cheaper Clicks on Yahoo! Search Marketing
Posted on 22nd January 2007 by Tim Barlow
YSM have reduced their minimum required bid on many phrases from 10p to 5p. It's good news but we argue that they have nothing to lose by reducing it to 1p.
New YSM Search Platform Open to all US Advertisers
Posted on 13th December 2006 by Tim Barlow
The much talked about "Panama" update of the Yahoo! (formerly Overture) pay-per-click search marketing platform is now available to all US advertisers. Great news for local advertisers.
PPC Beta for Yahoo!
Posted on 14th November 2006 by Tim Barlow
Mobile Yahoo! search adverts Beta and slimmed down banner adverts
Overture Keyword Tool Basics
Posted on 6th November 2006 by Tim Barlow
Using the Overture keyword tool for researching UK search behaviour.
YSM Panama Update has Started
Posted on 18th October 2006 by Tim Barlow
Yahoo Search Marketing may have started their update but there is not any great haste. A UK migration is expected in mid 2007.
Yahoo! Search Marketing Trialing Mobile Adverts
Posted on 5th October 2006 by Tim Barlow
YSM have started a trial of PPC ads for mobile search. Google are also gearing up...
