Google Demographic Targeting Beta
Posted on 24th January 2008 by Tim Barlow
Views on Google's announcement of Demographic bidding capaibility in AdWords
Microsoft AdCenter
Microsoft's AdCenter is their response to Google's AdWords. Launched in the UK in August 2006 after initial testing in Singapore, France and subsequently the US, the initial launch was notable for its ability to target search engine users by gender and age.
By giving access to all of Live Search (MSN)'s audience, AdCenter is assured of it place in the "big three" PPC search engine advertising providers.
Microsoft AdCenter Accreditation
Posted on 18th January 2008 by Tim Barlow
Attacat achieves Micorsoft's brand new accreditation, followjgn yesterday's UK launch of the program.
Review of Attacat’s 2007 Predictions part 2
Posted on 21st December 2007 by Tim Barlow
Continuing the entertainment.
Review of Attacat’s 2007 Predictions part 1
Posted on 20th December 2007 by Tim Barlow
Have Attacat's predictions for 2007 panned out as expected?
AdCenter to Launch Wealth Index in UK
Posted on 10th October 2007 by Tim Barlow
Micorsoft AdCenter to add a new advert targeting option in the UK
Google Gets Personal. Will Advertising Follow
Posted on 8th May 2007 by Tim Barlow
The May 2007 Attacat newsletter takes a look at personalisation and the increasing trend towards personalised search advertising...
MSN migrates to Live Search
Posted on 13th September 2006 by Tim Barlow
Official UK Launch of AdCenter
Posted on 14th August 2006 by Tim Barlow
Chances are AdCenter will still be a pretty difficult to use system but it is still good to see the new player arrive fully on these shores.
AdCenter UK Pilot Extended
Posted on 13th July 2006 by Tim Barlow
Microsoft have launched an extended pilot on their new search engine advertising product AdCenter.
