AttaChat – Goings on within Attacat and the wider search engine advertising industry.

Monitor our progress in Going Green


Local

Targeting search engine users locally (at a city or regional level)

Google Universal Sponsored Search?

Could we see Google's sponsored results be universalised next?

Annotate Maps on Google Maps

Getting to grips with the new My Maps feature on Google Maps with an Attacat parking map.

Google Maps - Great apart from

...the maps. Lack of features, such as those on OS maps, make it very difficult to orientate yourself.

Google Local Increases its Prominence

A map is now showing up in the main google results when you search for a local service. Expect an increase in paid clicks, but will users be happy?

New YSM Search Platform Open to all US Advertisers

The much talked about "Panama" update of the Yahoo! (formerly Overture) pay-per-click search marketing platform is now available to all US advertisers. Great news for local advertisers.

No targeting of sponsored links in Google Maps

When I first spotted that Google Local (now just Google Maps) failed to properly target the sponsored links to a search, I assumed this was just an oversight. But that was over a year ago...

Local search is Generating Business and is on the Up

ComScore's latest statistics on local searching in the US reveals some interesting trends. It is fair to say that the UK is still behind on this but it is not unusual for US patterns to migrate...

MSN migrates to Live Search


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