Google’s Conversion Optimizer - CPA Bidding
Posted on 31st January 2008 by Ben Rogers
Conversions
Success of any search engine advertising campaign ultimately comes down to the ability to convert "clicks" into customers.
How to Avoid Losing Money over the Festive Period
Posted on 20th December 2007 by Tim Barlow
Basic house keeping considerations to help ensure your financials don't suffer over Christmas and New Year
What is Google Analytics?
Posted on 28th September 2007 by Tim Barlow
A very quick overview of Google's free web stats program
Google Analytics Seminar
Posted on 28th September 2007 by Tim Barlow
Google Analytics are speaking at the next Attacat e-Performance seminar in Edinburgh on 25th October.
Four good reasons to do PPC before SEO
Posted on 12th September 2007 by Tim Barlow
PPC represents a quick and affordable way to test out your proposition. Armed with the data gained from your campaign, you can then progress to other forms of online marketing, including working on your natural listings, with confidence.
Misspellings good for Business?
Posted on 28th October 2006 by Tim Barlow
You might expect that removing misspellings from a website would improve a site's ability to convert visitors into customers. You might be wrong.
Time to check your website with IE7
Posted on 11th October 2006 by Tim Barlow
Check how your website looks in the new Internet Explorer Browser due for release shortly.
The Blah, Blah, Blah List
Posted on 28th September 2006 by Tim Barlow
Jaynie Smith's concept of website copy blurring into background noise and how it affects a website and a business's ability to convert site visitors into sales.
Competitive Advantage
Posted on 21st September 2006 by Tim Barlow
Implications of Jaynie Smith's approach to competitive advantage on search engine advertising.
