SEOsearch engine optimisation

Search Engine Optimisation (SEO): Persuading the search engines that they want you in their main listings
Almost synonymous with: Google, natural listings, organic listings, “free” listings, ranking
Not to be confused with: search engine advertising, search engine marketing, black art, prayer, dirty tricks, the web.

We pretty much take it for given now that having good rankings & visibility on Google will drive business. Even providers of business to business services now know it. Heck, even Commercial Architects are now investing in search engine optimisation these days (Tim’s married to one). However, here’s a few stats to back up your insitincts:

• 4500 web searches per second = your customers use search
• Approx £400 million was spent on SEO in the UK last year = your competitors are investing in SEO
• 47% of companies spend at least £10,000 per year on SEO and 20% spend more than £50,000. = they’re investing well

(Spend stats sourced from Econsultancy UK Search Engine Marketing Benchmark Report, April 2009)

Who Gets to be no.1?

In many ways, search engine optimisation is easy. All you need to do is the following:

• Create a good site;
• Include the phrases that you want to be found for within the copy of your website;
• Get lots of relevant sites to link to you;
• Get users engaging with your site.

In many ways, however, search engine optimisation is actually very difficult as you need to do all the following:

• Create a good site;
• Include the phrases that you want to be found for within the copy of your website;
• Get lots of relevant sites to link to you;
• Get users engaging with your site.

We all know how simple it is to put up a shelf don’t we?   Unless you’re a trained joiner it’s typically very easy until you actually try to do it.   SEO is similar, though probably more akin to building a house than putting up a shelf.   Not rocket science but can be very involved never the less.

Attacat SEO Services

With a track record of achieving number one listings on competitive single and two word phrases, our expertise covers all elements of SEO including: copywriting, website architecture, link building and social media.  We can also assist with Local Search (e.g. Google Maps rankings) and even untangling the messy web left behind by “experts”.

Training, one-off consultancy, occassional hand holding and total SEO management options are all available.

Attacat SEO Costs

SEO costs vary depending on the industry area – getting impressive rankings & traffic for a small niche product will be easier than in a competitive high value area.  PPC click costs are a good indicator of the difficulty of the industry segment to achieve good rankings for the high traffic phrases.

In general we charge day rates for SEO work (see Attacat SEO costs). Alternatively we can offer fixed rate per month packages if required.  Our costs will certainly be more expensive than using off-shore ‘link building services’, but then again the work we do will last for years (not just until Google updates the search algorithm again!)