Is Local Search Engine Optimisation (SEO) or development for companies covering a local area really any different to regular SEO?
In a word – yes! The process of local SEO is quite different to optimising nation wide.
The Local search market got turned on it’s head in October 2010 – Google changed the game, the way results are calculated & the way they are displayed. Nowadays we see much more integrated results for local search terms - the standard organic listing & your Google Places listing are now ‘sometimes’ combined:
The usual Search Engine Optimisation techniques work just fine, but experience of the market allows us to achieve results more quickly than other search engine companies.
Local SEO Keywords
How this works in practice…Local SEO is not just about optimising for the word “Edinburgh”, there’s “New Town”, there’s “Leith”, there’s “Central Edinburgh”, there’s even “Near Edinburgh Castle” to name just a few. The way they are used will vary between residents, visitors and business people.
Who we know – the Influencers
An extensive network of Scotland wide contacts and knowledge of influential sites (we drink beer with many of the owners) allows us to rapidly get you search engine exposure to your local market and therefore search rankings.
Local SEO Services
Our Local-focused search engine optimisation services include all the elements that our standard SEO services offer including: copywriting, website architecture, link building and social media. Our local search experts can also ensure that you maximise opportunities such as Google Maps and indeed your presence in locally-focused websites.
Of course, if you have global ambitions, but simply want a local SEO partner based in Edinburgh, then please get in touch. Ambitious entrepreneurial businesses are our passion.
Training, one-off consultancy, occassional hand holding and total SEO management options are all available.Tim is regularly asked to speak at Chamber events on the subject of SEO and the team have delivered several presentations to the well attended New Media Breakfasts.
And some search engine results
Here’s just some of the Edinburgh focussed phrases that we have achieved strong Google rankings on:
- holiday flats Edinburgh
- self catering Edinburgh
- bed and breakfast Edinburgh
- storage Edinburgh
- water coolers Edinburgh
- Edinburgh dentists
- garden designers Edinburgh
- PPC Edinburgh
- macaroni cheese Edinburgh
We also have the privilege of working with some of Edinburgh’s finest and most exciting organisations including Scottish Life, Go Lower, CKD Galbraith and the Scottish Government’s Low Carbon Investment Conference.