Foreign Language Search Engine Advertising Campaigns
Our search engine advertising process has been specifically developed to combine the benefits of native speakers and detailed search engine advertising expertise, whilst maintaining a co-ordinated global approach.
Our in-house search engine advertising (SEA) experts do not need to have any understanding of the foreign language being used (although often they do).
The native copy writers/translators we use do not need to have any knowledge of search engine advertising, all they need is good copy writing skills.
The processes and systems we have developed allow our SEA experts to control the entire process of creation and management of campaigns. Translators are brought in frequently at key, pre-determined points to ensure that all linguistic and cultural issues are fully addressed.
This ensures that our foreign language campaigns can be delivered to the same standard as our English-speaking campaigns. We are therefore able to offer, in virtually any language, all our normal SEA services including:
- Detailed and exhaustive keyword research;
- Carefully targeted adverts;
- Effective advert copy;
- Continuous monitoring and evolution of campaigns to meet your financial and business objectives.
We believe that this combination of experts and native speakers in two or more individuals is as effective as using the very best native speaking search engine expert. However our approach really comes into its own when you need to run campaigns across several different languages. Instead of several campaigns being evolved in several different ways, you have one single point of contact and a consistent approach across all your campaigns.
