In this module we explore why the internet is causing so much marketing, old and new, to fail. You'll learn to approach marketing with a new mindset. You'll learn what sets successes and failures apart. No longer will it be a case of 'well, they're doing it, so we should too'. In short, you'll understand the all important 'why'. Doing a bit of offline promotion here and a bit of online marketing there makes sense, and it all needs to be tightly woven into the overall vision for your business.
Everyone is looking for the sure thing. They are looking to hedge their bets. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset.