1 Other Unique Queries and other stories of PPC stupidity

So, a quick Friday fix for you…

Always a fan of ridiculous pay-per-click account optimisation, the next shot shows an amazing lack of attention to detail by the person in charge of these accounts. I’ve seen some brilliant versions of these – check out the ones below.

**Image has been removed due to contact from those involved**

The greatest of these pay-per-click adverts come from the sort of people who love to use keyword substitution in their adverts, a useful tactic until it goes horribly wrong. This gives the best (sorry, most amusing) results.


Those of us who spend plenty of time in search query performance reports can understand how this may have happened – understanding how doesn’t give an excuse for it happening! If you’re the person in charge of the agency who did this then I’d have a quiet word in their ear…

More Friday PPC stupidity coming soon.

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2 thoughts on “1 Other Unique Queries and other stories of PPC stupidity”

  1. Anonymous says:

    Thats a little harsh i think as you only typed that becuase you knew it would expose SQ copying and customers wouldn’t use that therefore never see it, but i get your point becuase if they are lazy about that word then other real terms “strange” terms in that list would get exposed.

  2. Attacat Ben says:

    @richardpurvisrnrnThanks for your comments.rnI’d agree that potential customers are very unlikely to search for these terms & as such there is going to be limited/no cost exposure for clients. The main message is that this is sloppy work & can look very unprofessional. This sort of practice could lead to other terms being added to the account as keywords which may have more impact on the account.rnItu2019s just about attention to detail! ;)rn

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