Attacat Seminar: Impact of Google AdWords on Site Design

Attacat are hosting an unmissable (invite-only) seminar on the evening of Thursday 10th May at the Royal College of Surgeons Quincentenary Hall, Edinburgh.

The event, tailored specifically to web developers, will discuss the implications of Google AdWords on the website design process. The purpose of this seminar is to provide useable suggestions and tips on designing a site that will get the most out of an AdWords campaign.

The Agenda

Google’s Landing Page Algorithm

Google are increasingly seeking to reward advertisers who offer a good user experience. Their assessment of a web page’s “quality” is now part of the process of determining how much they charge an advertiser. With echoes of “back-in-the-day” search engine algorithms, web designers are once again having to think about factors such as keyword density. Tim Barlow of Attacat will introduce us to the AdWords landing page algorithm, explaining both what we know definitively as well as that which we can speculate about.

Best Practice for In-site Search Engines

Web user’s expectations for search are increasing as Google and other engines provide increasingly relevant and intuitive search results. But what happens when these same users try a search within a site? Most do not possess the design and logic that make some of the web search engines a pleasure to use, and the user experience can suddenly be damaged – perhaps fatally (i.e. the user gives up). Chris Rourke of User Vision will take us through some of the best – and worst – practices for within site search engine design, with plenty of examples to learn from.

Basic Principles of Converting Adwords Clicks

AdWords is a competitive environment. But a website that makes the most of every AdWords’ click will achieve fantastic returns. Tim Barlow, MD of Attacat, will help us get into the head of the AdWords visitor and identify some key strategies that can be implemented at the design stage.


The seminar will be held from 17:30 to 19:30, with ample opportunity to canvass the speakers with any questions you may have. We will no doubt retreat to a nearby bar afterwards – we hope you will be able to join us.

The seminar is free to those with an interest in web design and refreshments will be served on arrival.

Please RSVP by calling Sarah on 0131 220 1441 or through our contact form stating how many people will be attending. Your colleagues are very welcome, however places are limited so a prompt response would be appreciated.

Map for the Surgeon’s Hall Complex


If you have any particular questions you would like the speakers to address on the evening, then please ask away by commenting on this post.

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