Posts for author: Chenille Whitehead

Chenille Whitehead

AdWords Experiments: Risk-Free Account Evolution

There are two kinds of people who work in PPC – the strategists and the analysts. Strategists are those who have “light-bulb” moments; they come up with a great idea for their account and roll with it. They are confident in what they’re implementing and their decisions are based on intuitional logic: “The weather is […]

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Chenille Whitehead

Ad Customisers: A Handy Piece of PPC Magic

We’ve all wished, at some point in our lives, that we had magic powers. Although we know magic isn’t real (oops…spoilers!), we still can’t resist hoping that we are wrong and that one day we are going to wake up and discover our superhuman abilities. Many of us have wished we could fly, for instance […]

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