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Attacat Jon

Copywriting Inspiration from Big Issue Sellers

There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads. I know I have heard better but this one had me sniggering last night […]

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Your PPC Account: Why You’re Not in Control

WARNING: This is a controversial post… so enjoy it. Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and can very easily […]

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