Latest thoughts in: The Bigger Picture

Attacat Tim
Attacat Why It’s Time We Stop Thinking About Websites

Why It’s Time We Stop Thinking About Websites

The way many organisations plan their online presence today still looks something like this:     Interactions on all channels have the sole purpose of pointing prospects back to the company website, driving them through the funnel in just one location. But if prospects are happy where they are, why are we so insistent on […]

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Will Morrison
Attacat Digital Marketing vs Traditional Marketing Banner

Digital Marketing vs. Traditional Marketing

What Is Traditional Marketing? Overwhelming choice and a burst of colour is what greets us in most supermarkets today. It’s hard to believe that until the 1950s, plain packaging claimed the shelves of our local greengrocers. Door-to-door salesmen made their way around our neighbourhoods. Subliminal messaging sneaked passed our senses. We teetered on the brink […]

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Attacat Tim

Teaching undergraduates “survival skills for the digital world” #DigitalSkills16

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