Changing of the Guard: Attacat Ben to become…well…Ben

Nearly 4 years ago I took one the biggest business decision of my career to date. I decided it was time for someone else to lead the growth of Attacat. That someone was Ben Rogers. It turns out it was one of the best decisions I ever made. Letting go (to some extent anyway – I’m sure Ben will see it slightly differently!) wasn’t easy but it turned out to be a master class in the power of genuine delegation – give the right person real responsibility, watch them exceed expectations and enjoy!

Ben has achieved a huge amount here and I am very grateful to him for the hard work, dedication and enthusiasm which he bought to his role as “Operations and Business Development Director”

During his reign we have:

  • Grown the team from 4 amazing people to 10 amazing people with more to come (more on that later)
  • Done a rebrand that means we now have colourful characters in our design in addition to those who dutifully turn up every morning (well most mornings, cough)
  • Moved from a much loved but frankly dingy basement to a George Street penthouse suite with one of the best views in Edinburgh
  • Had a visit from the first minister
  • Expanded our services to provide a much more all encompassing online marketing service, including the introduction of our conversion rate optimisation service
  • Won an award or two
  • Gained a table tennis table
  • Have been saved from an erratic music choice that would have otherwise lurched from death metal to Disney.
  • Seen the world go infographic crazy (see below)

In short, it’s been a blast.

Out with the old, and in with the…erm…slightly older

But all good things come to an end and I’m sad to say Ben has taken the decision to move on now that the original profit share deal we structured reached its conclusion. From the 1st of October he will be working with (a website monitoring tool) and their parent GFI (the parent company).

For my part, the sadness is mixed with excitement. Excitement about being 100% behind the steering wheel again and excitement about the opportunities this creates for the team.

What’s next?

The first question that gets asked is “Are we going to replace Ben”? The short answer is no.

I’m very lucky to be surrounded by a lot of very good people here so whilst I will be taking on some of Ben’s responsibilities, others will be split across the team. It has always been my preference to recruit at the bottom and promote from within (lets face it, it’s better than recruiting from within and promoting from the…no lets not go there!).

So there will be a number of promotions and we will shortly launch a graduate recruitment round.

We’ve been working hard on handing things over for a while and ensuring a smooth transition for those clients that have been working with Ben is obviously our number one priority. If we haven’t spoken already, we will do in the very near future.

Change however always brings opportunity and there are new ideas aplenty. So whilst it is business as usual, you can expect to see a gear change in the coming months.

We thank Ben, wish him the best of luck and as a mark of respect send him off with his very own infographic cobbled together in a few minutes.


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13 thoughts on “Changing of the Guard: Attacat Ben to become…well…Ben”

  1. Attacat Ben says:

    Just a quick note form me to thank Tim for his kind words (well, most of them were anyway!).

    Naturally it was a difficult decision to leave Attacat and brings to an end of 5 years of challenging enjoyment!

    I’d also like to take this opportunity to thank Tim for his confidence in me running Attacat over the past few years. It’s been great fun and I’ll miss you all.

  2. Dan Frydman says:

    Bye bye Ben. You’ll be missed and thanks for all your great advice while working on projects with the team. All the best in your new role from all at Inigo!

  3. Chris Mack-Riddell says:

    Bye Ben! It’s been a pleasure working with you alongside the other Attacat’s over the last umpteen years. It’s great dealing with someone who know’s their onions… doubly so when they turn out to be a thoroughly nice chap too.
    … and treble-y so when it’s someone who likes to keep their trainers pristine. Not enough people in the world care about a box-fresh pair of sneaks.
    All the best my friend.

  4. Mike McGrail says:

    All the best Ben, nice work at Attacat and all the best for the new role, sounds exciting.

  5. Good luck Ben!

    Meetings were always interesting and educational, it is a rare man who can be an in depth geek yet explain things in language that even I can understand!

  6. Eoin says:

    Good luck with your new adventures, Ben. And good luck with Attacat’s next chapter, Tim!



  7. Very sad to see Ben leave Attacat; it has been a joy to watch the company develop and grow. I wish you (Ben) every success in your new role and look forward to catching up in due course.

    As for Attacat – exciting times indeed; change is always difficult but often necessary for companies to develop and build on their assembled strengths. Tim, thank you for your support and I look forward to our continued working relationship.


  8. Attacat Tim says:

    Aw kisses Colin, you truly are a gent. Thank you also for all your support.

    Change is also invigorating and when you’ve been doing similar things for a long time, I agree, it is necessary and some times it needs a bit of a catalyst. We now have one.

    Eoin – really nice to hear from you. I hope all is good on your side of the pond. You’ve missed the most amazing summer here. Has been 32 degrees most days.

  9. Bye Ben, wishing you all the best. Love the infographic – you know you’ve done a good job when someone creates one all about you!


  10. Best of luck with your new venture, Ben. I think back to our first conversations about websites and ppc and how little I knew then. You, Tim and the attacats certainly helped steer us in the right direction -Thanks. Now, of course, I know a bit more about how much I don’t know! Full steam ahead! Keep in touch, Ben. See you at nursery some time Tim.

  11. Suzanne says:

    Bye Ben, good luck in the new role and congratulations in all the hard work and great results that you’ve put into Attacat.


  12. Good luck Ben, it’s been a pleasure. As is returning to a former pleasure – Tim.

  13. Best of luck in your new adventures Ben. Thanks for all your words of wisdom and guidance over the past few years.


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