Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor

There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.

I know I have heard better but this one had me sniggering last night as I headed up Edinburgh’s Lothian Road. It resulted in an immediate sell to a lady who had, to that point, been in a head-down hurry. 

“Pay Now, Nothing to Pay Later”

You could see this working well for a Sofa website or any other site whose industry has a reputation for credit agreements.
What good ones have you heard from Big Issue sellers?

Leave a Reply

Your email address will not be published. Required fields are marked *

Like the Brain? Sign up for the packed-full-of-tips monthly newsletter