Display URL Change?

Further to last month’s change by Google of the positioning of  display URLs in PPC ads we have today spotted something else happening in organic results. Below, in a possible test,  the display URLs are directly after the headline as opposed to the description. I had gotten so used to scanning after the descriptions to find the display URL that this small change was quite jarring!

Organic display URL change

Could be something, could be nothing. As usual don’t expect Google to give away much in the meantime!


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