Georgie Barlow – An Exercise in SEO

As an overly proud new father to my new daughter Georgie Barlow, I have been furiously blogging away for the last few days about her birth and first few days of life.

We decided that my paternity leave would be best used by waiting until next week, when my wife would otherwise be on her own (mother-in-law working wonders this week). As a result I have been in the office trying to get some work done but struggling to concentrate. Any diversion has been welcome.

So there I was wondering what my family were up to without me, when something possessed me to go and have a quick look to see if the blog was obtaining any Google rankings.

I was only mildly surprised to find that the blog was already listed (indexed) in Google and ranking at number 8 for “Georgie Barlow” (with the explanation marks).

However, there aren’t that many Georgie Barlows around so I was a little disappointed that the site wasn’t ranking without the exclamation marks. My next thought would be that it should be pretty easy to do something about it, which was quickly followed by “Yes, but I’m supposed to be working, so I can’t justify it”.

But where there’s a will, there’s a way. It occurred to me that I could use it as a bit of an exercise to teach some of the new starts at Attacat, a little bit about gaining natural rankings (search engine optimisation).

So the challenge has now been set: How high a ranking can we achieve for Georgie Barlow (without the exclamation marks), whilst not diverting ourselves from work too much.

So standby for a few posts on the process we run through.

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