January Month In Numbers

This month we are breaking down the things that peaked our attention and made us take notice in January. From changing Chinese consumerism, to free demographics data and the rise of live video. Read on for our January insights.


The 16 February 2018 sees the celebration of Chinese new year. While we may be entering a new era in the Chinese zodiac, we are also witnessing a sea change in shopping habits led by China. In a recent Ted Talk with Angela Wang we learned how mobile shopping is transforming our consumer landscape. We also discovered last month that Chinese men are now spending more online than women (averaging $800 per month).

Spotted By: Attacat Tim


SEMrush is just one of many handy tools we use in-house at Attacat. This year sees the platform celebrate its 10th anniversary. It was recognised as the Best SEO Software Suite of 2017. Now it has just announced the launch of ‘SEMrush 2.0.’ In its new form the platform will introduce a new machine learning algorithm for search volume forecasting and validation, retire ‘old and untrendy’ search queries and enhance domain analytics.

Spotted By: Attacat Zach


In an article published on Search Engine Land, author Garrett Mehrguth claimed that 99% of our market space, “shouldn’t worry about the idiosyncrasies of ranking factors… yet.” The rationale behind this claim? Too many websites don’t have the basics covered first. Good design, buyer journey understanding, crafted content and success attribution are all essentials to have in place before getting into ranking factors.

Spotted By: Attacat Tim


Looking for demographic insights on the professionals visiting your website? You might want to make use of LinkedIn’s free Website Demographics. Carry the LinkedIn cookie on your site and its traffic will have professional attributes (such as job title, company size and seniority) noted. Once the combined user data exceeds 300 people you will receive reports on your website visitors’ professional makeup. Pretty nifty!

Spotted By: Attacat Tim


In a recent survey by Livestream and New York Magazine, 80% of those questioned would rather watch a live video from a brand than read a blog post. Why? Interactive video allows prospects to ask questions and receive immediate answers, or gain insights that can’t be found elsewhere – creating higher levels of engagement. Though video is making waves on all our social feeds, a focus on creativity and originality remains paramount.

Want to be at the forefront of digital marketing technologies and gain or retain your competitive edge? Then get in touch.

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