LINK: The final word on PPC punctuation. Period. was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents. So if you’re not sure whether a hyphen makes a separate keyword do have a look:

More is not the best policy when it comes to using punctuation and symbols in keywords. In fact in most cases, it’s simply not allowed.

Mary Hayes

The Final Word on Punctuation. Period. | The Search Agents.


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