Local Search Roundup – July 2011
Here’s my recap on what’s been important in Local Search this month.
(For anyone wondering what the image is all about, I thought it would be cool allow photodropper to contextually select an image based on the month)
It’s all about the reviews: Google overhauls Places pages.
Google has recently overhauled its Places pages as it pushes its own reviews. Those familiar with Places will remember the previous reliance on 3rd party citations and reviews; however continual criticism of unfair practices and their new focus on reviews actually held on Google has moved them to adopt a new listing strategy. Full Article
10 top tips for local optimisation
Can’t find your business? Needing some further direction in your local optimisation? Fear not, here’s a insightful post on the top 10 optimisation tips for improving your local rankings. Full Article
Bing Business Portal (BBP) image control
Sick of getting your brand image automatically cropped in listings? BBP has come up with a cool feature that allows you to control and emphasise portal photos – no more decapitation for Bing users. Full Article
New Android local functionality
We recently learned that those privileged enough to own an Android phone can now have access to a load of cool features like uploading images to places, descriptive search terms in search results and ‘check-ins’ for those fast-paced lives. Full Article
Timeline for listing a new business