Local Search Roundup – May 2011

Here is a quick summary of a few of the local search articles that I’ve been reading this month.

Google adds postcode outlines to map one box

If you search for a postcode on Google you will now be shown a map with an outline around the postal area that was searched for. Full article

Bing adds bulk uploads to local business listing

Bing has added a bulk upload tool for local business owners with multiple locations. Full article

Google announce that location extension will now be charged on a CPC basis

Clicks on ‘show directions’ within location extensions will now be charged in the same way as clicks on the advert headline. For more information check out Attacat Joel’s post.

6 key takeaways from the Local Search Association’s inaugural conference

In April local search professionals from around the world gathered in Las Vegas for the Local Search Association annual conference ‘Search Starts Here’. Check out the 6 key takeaways. Full article

30% of businesses are using local search as a marketing tool

For more interesting local search statistics check out the full article at Econsultancy.

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