Month In Numbers: April 2014

April; the month we associate with April Fools, April showers, Earth Day and most importantly Grilled Cheese Month. April hasn’t been the most exciting month in terms of digital stats, but there has been some interesting tid bits none the less. Enjoy, and learn.

Grilled cheese sandwich
I really just wanted to include a photo of cheese….. Is that so bad??



Facebook’s ad click-through-rate is up 160% year-on-year following changes to Facebook’s algorithm and a simplification of their paid ad structure. This comes after it was reported that Pinterest had overtaken Facebook for UK Referral Revenue in the 4th quarter of 2013 but improvements made by Facebook seem to mean the ball is back in their court.

71 – 100

According to Buffer “100 characters is the engagement sweet spot for a tweet” and a study by Buddy Media analysed that tweets shorter than 100 characters got 17% more engagement than those longer than 100 characters. In terms of tweet length, medium length tweets, or tweets between 71 and 100 characters saw the highest number of retweets; higher than tiny length tweets (0 – 40), small length tweets (41 – 70) and large length tweets (101+).

The post also goes on to discuss Facebook status best practices and according to a study conducted by Jeff Bullas, who runs a influential digital marketing blog, the ideal length for a Facebook status is 40 or less.


Tesco has reportedly sold over 500,000 of their own-brand Android tablet since its launch back in September last year. The Hudl bears a huge amount of resemblance to the Kindle Fire in terms of it’s strategy and display; Hudl users ca use the tablet as a gateway for all their Tesco needs and accounts and user’s of the Tesco tablet can also access the Google Play store.

It is thought that more than half of UK consumers own or have direct access to a tablet (either Android or iPad) and the figure is only predicted to increase. Tesco plan to launch a newer and refreshed version of their tablet later this year.

April Fools’ Day 2014

Not so much a statistic but a great round-up of April Fools’ Day pranks from across the web this year. My favourites include the Chromecast: A New Era of Squirrel Entertainment (cos who doesn’t love squirrels, right?) and King’s College Choir Uses Helium (good, innocent fun).


This is the number of new Instagram followers that WaterAid’s account received within a 1 week period. WaterAid launched a refreshing Instagram marketing campaign in the form of a 15 second video hashtagged #WHPfromwhereiwalk which featured a woman from Ghana making her way to collect her water supply from Lake Volta, which is commonly known for having unkempt, unsafe water. Previous to the campaign WaterAid had 3,800 followers on Instagram, they now have over 25,000.


This one I find particularly hilarious but sadly, very true to my daily habits. According to data from Locket, an android app that initially payed users in exchange for placing ads on their lock screens, users unlock their smartphones on average 110 times per day. Their report has suggested that some users have unlocked their phones up to 900 times per day; that’s 37.5 unlocks per hour for 24 hours!


Also this month, Danielle wrote a delectable blog post on her favourite burger joints in Edinburgh, combining it with her designer view of their dining menus, a great read so don’t miss out. Second to that is Charlie’s 3rd Quick Fire Reading List which covers stuff you should really just know about (but it’s ok if you secretly don’t because we’ve written a blog post about it).

Cheers for tuning in for yet another Month In Numbers, as anyways if you’ve got any juicy stats please give us a nudge!

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