Month in Numbers – August 2016
When was the last time you purchased something just because someone you like/follow on social media endorsed it? These endorsements aren’t just for celebrities any longer, with the ability to sponsor ads via YouTube and Instagram, based on the size and influence of your following, for some serious cash! We wouldn’t suggest storing it in a bitcoin account, though, with a recent hack in Hong Kong costing more than a pretty penny! Check out more from August’s Month in Numbers below!
Digital heist causes Bitcoin to lose more than 65 million dollars
A hack into bitcoin exchange company, Bitfinex, at the beginning of August caused a total loss of just under 120,000btc – which equates to approximately $65 million (~£48 million). All trading was brought to a halt after reporting the hack to authorities. Not much has been revealed about who is responsible, but as of last week, Bitfinex has begun to reimburse the victims of the hack.
Omnicom wins $1 billion McDonalds advertising account
After a review into their advertising accounts, fast food giant McDonalds have decided to change things up by offering the entirety of their $1 billion advertising account to media communications leader, Omnicom. Budgets were previously split between Omnicom and Chicago-based agency Leo Burnett, who had worked with McDonalds for 35 years. Plans to streamline their advertising and communications strategies worldwide were the basis for review for this ever growing brand.
YouTube/Instagram “influencers” charge an average of £143,000 for sponsored posts
If you’ve got an excess number of YouTube/Instagram followers and are looking for some extra cash, perhaps you should look into sponsoring posts for big brands. San Francisco talent agency, Captiv8 has stated that celebrities and influencers, which are essentially brands themselves, who sponsor posts/products on various channels can receive upwards of $187,500 (£143,000) per ad/video! Amounts vary based on the number of followers/channel but even people with 50,000-500,000 followers can make a base of $2500 per YouTube video or $1000 per Instagram post (just a picture!). If you’ll excuse me, I’m off to build my following!
Rare Apple-1 computer built by Jobs and Wozniak in 1976 sells for $815,000
The very first Apple computer, the “Apple-1”, built by founders Steve Wozniak and Steve Jobs in 1976 sold for $815,000 in mid-August. This was after a bid for $1.2 million was pulled at the last minute. The model is not currently in working order, appears to be somewhat of an experimental version and was never released to the public.
Snapchat predicted to reach 217m users by end of 2017
It has become the little app that could. No longer just for millennials, the monetization of the app has made it worth approximately $20 billion and growing. With daily users in the upwards of 100 million, it doesn’t appear to be slowing down anytime soon. More and more brands are realising its potential which is why it is set to reach 217m users by the end of next year!
Did any of those numbers surprise you? Comment below and share with your friends!