Month In Numbers: July 2013

image courtesy of
image courtesy of

Its been a jam packed month again for numbers and stats and we have collected together the finest ones for you to chuck into conversation, perfect for impressing!


This is the number of tweets per minute that were about Wimbledon on the 7th July at 17.25 – at the climax of the game. Outstripping the 116,000 TPM that the Olympics saw during The Spice Girls performance. The 12 hours surrounding the match saw 3.4 million mentions of the tournament on Twitter. At the point of Murray’s victory on Sunday the 7th, 8 of the 10 UK trending topics were Wimbledon related.


Another big event this month was the birth of the #RoyalBaby. The peak in conversation on Twitter came at 8.37pm in the minutes following the birth of the little Prince with more than 25,300 TPM. Since the Duchess of Cambridge was admitted to hospital to have the baby the hashtag #RoyalBaby was used more than 900,000 times on Twitter (and that’s just by me…!). Facebook saw one million global mentions of the royal birth. Monday 22nd July saw the biggest day for online news in 2013 as the UK visited news and media websites 22% more than usual.


According to research by Vision Critical of UK of U.S. and Canadian consumers, 38% of those interviewed had purchased a product as a result of a Facebook share or like. As a comparison, 22% of the population had purchased something after Tweeting, ‘retweeting’ or ‘favouriteing’ it on Twitter. July month in numbers - social media purchase


Thanks to this months sunshine, Amazons paddling pool sales increased by this amount compared to this time last year as shoppers bought online in an effort to avoid sweaty trips to the shops. Amazons sales of sprinklers and sprayers increased by 519% and and 543% year on year for patio chairs and loungers.

1 billion

Apple hit a milestone this month announcing they have hit one billion Podcast subscriptions since being introduced in 2005. Their subscriptions are spread across 250,000 unique podcasts in more than 100 languages.


This is the amount of Scots that own a smart phone compared to 4 in 10 in 2010. Two thirds of STV’s online traffic now comes from mobile devices. This news came as they announced their new local websites.


This is the percentage of adults who have increased the time that they spend online in the past 6 months. According to the finding of a survey by Canadean Custom Solutions of 2,000 adults, 75% of them use social media to communicate with others where only 29% of consumers saw that spending time interacting with neighbours and the wider community was important.


Mobile search has risen by this amount since quarter two 2012, and 39% in this years second quarter alone. Mobile search advertising alone, according to new data from Convario, made up 16% of total spending. CPC in smart phones remained at a 40% discount compared to desktop but have increased almost every quarter for the last five. The report also included data on the overall state of the paid search market showing that globally, Google still dominated with 86% market share in spend, 86% in impressions and 62% in clicks. Advertiser spend increased on Google by 13% compared to last year.

JULY - Google share

$1 trillion

That’s a whole loada zeros! Global eCommerce sales topped this massive number for the first time since 2012 this month shown in an infographic from Invesp. The Asia-Pacific region was estimated to make up to a third of worldwide online sales this year.  


Bebo was bought at the start of this month by Michael Birch for $1m (£657,000), just a fraction of the $850m AOL paid for it in 2008; it was since sold on in 2010 for $10m. Birch, a founder of the site, revealed his intention to relaunch the network. So here’s the question, would you ever go back to Bebo, or has it had its time!?

210 billion

This is the massive number of emails sent in the space of 24 hours; however, 80% of these are spam. In the same time period, 1.8 million blog posts are written (contributing my bit here) and 4.7 billion searches are made on Google. These numbers are according to Saxum’s infographic Social Media in a Day which displays how the worlds 7 billion people use social networking.


Salesforce released this month a plethora of mind blowing stats about email marketing including this one, that 77% of consumers prefer to receive their marketing communications through email. It also included that 44% of email recipients made at least one purchase last year based on an email promotion they had received and this could help by having a a good subject line as 64% of people open due to the subject line with personalised ones being 22.2% more likely to be opened.

3.6 billion

From the same Salesforce statistics came this: there are this many email accounts in the world and by the year 2016 this number will reach 4.3 billion. This year around 84% of all email traffic will be spam.


socialbakers announced this month that people prefer to engage with photos more than with any other type of post as photos make up 93% of the most engaging posts on Facebook. In August 2012 85% of the most engaging posts were photos. So, strike a pose…

Socialbakers Facebook engagement Month in Numbers

100 million

Another Facebook stat in this months round up as the social network announced there are now over 100 million people using Facebook for Phone each month since it launched 2 years ago. The app now works on more than 3,000 different types of feature phones. They also announced this month that 41% of their advertising revenues now come from mobile, advertising in total represents 88% of Facebook total revenue.

20 million

Pinterest is often seen as one of the smaller, more niche, social platforms, but in terms of engagement it is big. According to a recent study, 20 million of its 70 million registered users pinned, repinned or liked a pin in June compared to the likes of Reddit where only 2 million of their 70 million users in June were logged in and active.


Purchases of domain names mentioning the name ‘George’ rose by this amount after the announcement of the royal babies name. One buyer of a royal baby related domain name has put it up for sale for £10,000!


That’s all from this months lengthy round up folks!

Join us next time for Augusts Month In Numbers rundown. In the meantime, if you see any interesting stats please do pop them in the comment section below – you know how we love to hear your thoughts!

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