Month in Numbers: May 2016

Apologies for running a bit behind on Month in Numbers this time around! The Attacat office has been all a-flutter with the hiring of new staff and even a new Attakitten to add to the bunch! Hope you’re ready for some crunchy numbers…as these ones are tasty!

“Each episode of House of Cards you watch in HD results in almost 30kg of CO2 emissions – just for bandwidth used.”

One thing I can honestly say I’ve never thought about before reading this article was “how does my addiction to data harm the environment?”. It’s one of those funny, “If I don’t see it, it’s not harmful” things that is slowly adding to the environmental crisis. With traditional TV basically becoming obsolete (as people preferring to stream Netflix for 6+ hours at a time), we rarely think about how this could be having a major impact on power consumption. If you’re a big fan of maths and numbers, this will be a particularly satisfying article to delve into. Perhaps you’ll think about it in a different way next time you plan to binge watch the most recent series of Game of Thrones.

Approximately 1 in 6 adults rely solely on devices such as tablets and smartphones for online accesssocial-media-elle-2

With the massive rise in mobile over the past few years, this figure actually didn’t surprise me at all. You can’t swing a cat at a digital conference without someone talking about “mobile” or “responsive” and now with the rise of AMP (accelerated mobile pages) via Google and major news outlets, I can see this number rise even higher over the next few years. It should go without saying, but if you are halfway through 2016 and you haven’t even thought about how user-friendly your site is on mobile, don’t expect your site to be ranking – or lasting – ’til the end of the year.

The sound of silence – 85% of Facebook video views are played without sound

Even though Facebook hosts upwards of 8 BILLION views a DAY on Facebook, as much as 85% of videos views occur without sound. Videos on Facebook are usually shown without sound with the user choosing themselves to turn it on if they’d like. Many publishers have gotten on board and have added narrative or captions in the video so they can still get their message across. It has also made publishers think a bit harder at the kind of video content they push as they need to catch the scroller’s attention in the first 3 seconds (counts as a view) and they need to do it without sound.

Google now handles at least 2 trillion searches per year

I’m not sure about you, but I have a hard time envisioning what 2 trillion would look like. A quick Google search (see what I did there) tells me that $1 trillion dollar bills stacked on top of each other would reach roughly a third of the way to the moon, so…2/3’s of the way to the moon then. You could also call it 2,000,000,000,000, or 2 thousand thousand thousand, 2 billion thousands, or 2 million, millions. Anyway you write it, it’s a heck of a lot of searches.

Getting a buzz as global news and entertainment network, Buzzfeed, reaches more than 7 billion views…per month! 

In only a year, BuzzFeed’s audience has exploded to over 7 billion views a month. Most of its content is viewed on third-party platforms such as Snapchat (21%) or Youtube (14%), while only 23% is actually viewed via BuzzFeed itself. The biggest contributor – and the one where I still get my buzz from – is Facebook with 33% of the views. Now, if you’ll excuse me, I must go find out which Disney Prince is my soul mate…

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Rise and Scroll: 50% of 18-24 year olds go on Facebook as soon as they wake up

For most of us, the first thing on our mind when we wake up is a cup of coffee or hitting the snooze (just me?). But for the younger demographic of users, they want to immediately catch up with what’s happening in the world or with friends and family. What can this mean for you? If this is your target demographic, you’ve now unlocked the perfect time to target them, as long as it’s easy to consume content through sleepy eyes.

That wraps it up for this month. Did any of these ring true for you? Share your thoughts below and feel free to share with a friend!

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