Online Advertising: An overview presentation for East Lothian Coffee Morning

Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.

jack johnson:supposed to be
Creative Commons License photo credit: visualpanic

West Lothian and East Lothian also run one but meet monthly rather than weekly.  I am told that each have their own very different culture.

I took my first trip to East Lothian Coffee Morning last Friday where I was kindly invited to present on the topic of PPC.  I only realised at the last minute that my talk had been flyered as being on “online advertising” so I quickly had to change the focus and this made for a slightly hap hazard presentation. The slides inevitably don’t tell the full story as I tend to talk around slides rather than have slides that work on there own, however I promised I’d post them so here they are.

Facebook Sponsored Stories

Some great questions also meant that I didn’t get through the full presentation.  One topic I wanted to cover was Facebook’s new Sponsored Stories which is a new and frankly highly innovative form of advertising that divides opinion.  So for those who where there (or even if you weren’t) have a watch of this quick video and then let me know your thoughts in the comments below.

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2 thoughts on “Online Advertising: An overview presentation for East Lothian Coffee Morning”

  1. Ralph Averbuch says:

    Hi TimnnI must say, as a somewhat long-in-the-tooth veteran of all things digital, I didn’t think there was going to be much for me to learn at the event. Wrong!nnI found your presentation, haphazard or otherwise, a hugely refreshing 45 minutes which reinvigorated my tired web-hazed eyes ;)nnIn fact it prompted me to write a blog that same afternoon…nn

    • Tim Barlow says:

      Hi RalphnnMany thanks for your nice comment and I’m also delighted the presentation inspired a blog post.nnDid you watch the Facebook Stories video? What do you think of it?

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