Online Shopping to Become Social?

I like the idea of making online shopping more social by integrating Facebook into the experience. Levi’s have started the trend by integrating Facebook’s social plugin into their online shop.

Levi's on Facebook

Personally I think it’s a great idea and a fun way to get people talking about your products (I presume Facebook users will only be able to ‘like’ a product). Hopefully it will turn men into better shoppers as their partners subtly hint with a ‘thumbs up’ on that summer dress they’ve got their eyes on – result? Everyone’s happy!

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