Facebook Ads: Social Context increases effectiveness four fold.

A Neilsen study has shown that purchase intent quadrupled from 2% to 8% when Facebook ads included mention of other friends being a fan.

Although this study relates to the advertising only available to large advertisers it does provide interesting insight and hopefully in indication of what may become available to the masses in due course.

Facebook Social Ads

via The Formula for Effective Facebook Ads [REPORT].

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