Social Media Academy 2011: @ Attacat boardroom

Begins 13 September

Last year I helped organise the JCI Social Media Academy in Edinburgh, and after much success and fantastic feedback, we’ve decided to run it again this autumn. This time around, we’re going to hold the course in the Attacat boardroom which we’re very excited about.

The 7 week course, run by the Junior Chamber International in Edinburgh, is designed for beginners who have little knowledge or experience of social media, and perhaps small business owners who are looking to do their own marketing or even someone in a marketing role within a larger company.

Over the 7 weeks topics such as Twitter, blogging and podcasts will be covered by some of Edinburgh and Glasgow’s finest social media folks, who will not only introduce and advise on each topic, but also provide a ‘hands on’ experience where attendees will be able to put theory into practice during the sessions.

Social media speakers

We’re delighted that CIVIC UK are kindly going to sponsor the events again, having sponsored the course last year, with Head of Client Services Mark Steven speaking on the 2nd night focusing on Twitter. CIVIC UK is one of Scotland’s leading digital agencies who provide a range of services including social media, design and web development.

We’re also pleased to welcome the sponsorship of fatBuzz, who are a social media agency in Glasgow and run the New Media Breakfast around Scotland. Well-known for their popular Social Media Podcast, Gordon White and Kyle Murdoch are going to present at the final evening of the course about producing video and podcasts for business.


2010 LinkedIn session with Jackie Cameron
Last year's LinkedIn session with Jackie Cameron

Personally I’m very excited about our speaker line-up which includes Colin Gilchrist (Digital Face), Mike McGrail (Big Partnership), Jackie Cameron (Cameron Consultancy), Andrew Hood (Lynchpin) and Attacat’s Joel Lumsden who has recently received great feedback for his talk at the Chamber of Commerce.

As well as our main speakers, we felt that what worked well last year was having a case study speaker – someone who has used social media to promote their own business and who explained their success to our attendees which gave them much encouragement. This year we start the course of with winner of last year’s course Stephanie Taylor, who said,

“I have developed a strategy for the Sunday Brunch Club. Someone said to me that they are hearing more than ever about the Sunday Brunch Club. I put most of that down to better use of social media. It’s a fantastic networking and business tool and the Social Media Academy has given me the skills to use it more effectively to grow my business.

Other case studies include local business Illegal Jacks, Graham Mainds of Edinburgh Library and Mark Cooper, who has admirably used social media to raise awareness and money for charity through tweeting and blogging as Run with Mark.


How to book
13 September onwards

The course begins on 13 September – for more details or to book the course visit the Social Media Academy site, and be sure to check out JCI Edinburgh if you’re looking for a networking group that provides great training and social events for people in their 20s and 30s.

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