Latest thoughts for: adwords

Attacat_Steve

Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway - Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we've lost out on at ad group level will help us hone in on the areas with poor relevance easier.

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Attacat_Steve

PPC Roundup – October 2011

Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz. Keyword relevance and landing page quality becomes more important for Google Adwords Google +1s arrive on display ads Bid-per-Call (rather than Bid-per-Click) introduced to Adwords Google Adwords Express launched for small local businesses in the UK Mobile ads now in apps

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