The Month In Numbers – January 2007

Some interesting stats released during January.

1.2 billion

Pounds spent on clothing on the Internet in 2006. Online clothing sales have increased by 461% over the last five years, according to figures from market research company Mintel.

1 billion

The number of ads delivered to mobile devices by mobile pay-per-click advertising intermediary AdMob in its first year, according to the company.


The average click fraud rate of Pay Per Click advertisements appearing on search engine content networks for the last three months of 2006, according to Click Forensics.


Proportion of EU households with Internet access at the beginning of 2006, according to a recent EU study.


The percentage of search traffic for ‘The Sun’ from paid listings. Read full article.

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