The Month in Numbers – October 2006

Some interesting stats released in October.

2 billion

Pounds expected to be spent on online advertising this year in the UK according to the Interactive Advertising Bureau – this is more than newspaper advertising (and outdoor advertising for that matter).


searches are carried out every second according to Nielsen/Netratings. 68% of them are on Google. (pdf of research)

103 billion

Pounds of sales made by UK businesses in 2005 according to the Office of National Statistics (pdf of research)


Of house holds will have broadband by 2008 according to Point Topic

1 in 4

Of every advertising dollar spent on the internet goes to Google according to eMarketer

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