YSM Panama Update has Started

There is another e-mail in from Yahoo! Search Marketing this morning about their forthcoming update (known as the Panama update and widely seen as YSM moving to a model close to that of Google AdWords).

“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year.”

Since the last update they have provided us with a slightly less vague timeline. The good news though is that they are actually starting to migrate the accounts.

The US accounts are moving first. A thread at WebmasterWorld is reporting a Q2/3 2007 launch in the UK.

It is frustrating not to be able to move all our accounts now but there are some advantages. We do have a few US accounts so we will have the opportunity to hone them to the new system and then be in a strong position to make the UK transition for all our clients seamless.

“there will be no change to the way listings are ranked for the remainder of 2006; they will continue to be ranked by bid as they are today. Early next year, we will change the way ads are ranked, taking ad quality into account, as well as bid.”

I assume that they need to migrate everybody before they can introduce a quality score.

I wonder whether the mention of “ad quality” only, is deliberate. Are they going to be incorporating landing page quality as with Google AdWords? We will no doubt find out in due course.

There is now an official upgrade center with quite a lot of more information.

Like the Brain? Sign up for the packed-full-of-tips monthly newsletter