Where you are charged on the basis of day rate, the rates will vary according to the relevant fee earner doing the work as set out below:
- Junior Account Manager or equivalent – £300
- Account Manager or equivalent – £450
- Senior Account Manager/Search Engine Optimisation Specialist/Conversion Rate Optimisation Specialist – £600
- Director – £800
What to expect in our quotes
For retained consultancy work, we have clients investing from £500 to much more a month (excluding external fees such as advertising costs). In simple terms if you’re paying £500 expect to have to do a lot of work yourself, at the other end of the spectrum you can kick back, relax and watch the sales pour in.
Some examples of fixed cost work
- PPC Pilot initial set-up: £1000
- PPC Local Account (self managed): £450
- Social Media Setup & Training: from £650
- AdWords health check: free
- Strategy Report: £1600
- Quotes: free, as you’d expect.
PPC Management Rates
Management is charged at 20% of your paid search spend subject to a minimum of £500 per month. Where your paid search spend in a month exceeds £10,000 or £40,000 the management rate will be discounted to 15% and 12% respectively (subject to payments being made on time as per our standard terms of service).
Our management fee covers the following:
- Continuously researching and selecting appropriate keywords
- Creating and refining adverts in existing campaigns
- Monitoring and managing your bidding strategy/rankings/results
- Pausing/Reactivating campaigns at request
- Providing a monthly report and weekly statistics
- Maintaining regular contact to keep you informed of any significant changes.
Work over and above this (e.g. landing page creation, website audits, non-standard reporting, website optimisation) are subject to additional charges. However, in general terms, as your advertising expenditure (and our standard management fee) increase we will do more on your account and we may therefore, at our discretion, choose to waive those charges for additional work. We use our day rates above as a guideline for determining the amount of extra work that can be done within the fee.
Attacat can provide a range of training service across all internet marketing services (or indeed a combination of all of them!). All training is bespoke to your needs so please get in touch and we’ll pull together a quote for you.
- Standard Training day rate – £1200
- Bespoke training services – POA
We can also provide ‘expert sessions’ – this is time with a professional from any area. This type of training has no structure or preparation but allows you the chance to ask any questions you like or to spend time working on your account with an Account Manager. This is charged at the standard days rates as above.
(All prices above are exclusive of VAT)
(Please also see our Standard Terms of Service )