Affordable marketing automation
The foundation for your digital marketing strategy
Marketing automation software connects your online marketing into your sales process. Its job is to nurture prospects – through automated one-to-one email and website messages – to a point where your sales team have a continuous stream of already warmed up leads. We see it as the ‘single customer view’ or the ‘command and control centre for your digital marketing’.
Drive more revenue
Marketing Automation enables you to forge rich relationships and, by developing a deep connection with your customers, your business will be found by more leads. This will drive more sales and you will be able to prove ROI throughout the whole process.
Marketing Automation identifies successful tactics and poor performances. This enables you to eliminate wasted marketing techniques and improve your overall ROI and efficiency.
Intricate communication tools
Effectively systemise your communications so you can connect with your customers and prospects on a one-to-one basis for the first time. All within your existing resources.
What is marketing automation software?
A set of tools that enables you to scale personalised communications.
Marketing automation consists primarily of:
- An email engine
- A highly customizable set of rules to trigger emails
- A website page view and form data capture engine
- A simple customer relationship management (CRM) module
- Automatic lead scoring to prioritise your sales team’s time
In simple terms, it enables you to know which web pages, emails etc have been interacted with. You can then combine that with what you know about them and interact in an appropriate and relevant, yet scalable fashion.
Which in practice means…
A lot more of this
Welcome 1-to-1 communication
Unwelcome mass interruption
and all without extra sales or customer service people.
Sounds horribly expensive, right?
Well, actually, no. How does free sound? Yes, really.
If you are doing a lot of digital marketing work with us, we will chuck in the software for free. Why? Because we think it is that important to your online success.
Yes, marketing automation software used to be very expensive – still can be if using the enterprise names such as Marketo or Eloqua. Software of this kind can be thousands of pounds a month. We went on the hunt for the affordable alternative, however, and have found one.
So, even if you are only doing bits and pieces with us, the price we can offer you is still likely to be significantly lower than the alternative options.
E-commerce and B2B Results
Whether you are trying to capture high-quality leads or increase your average order value, we can help you achieve your targets. The key to any successful campaign is to understand the data, segment the audiences and deliver timely messages.
Our team will work closely with all of your data to set up strategic campaigns that focus on providing your business with the return it deserves. We have achieved results with everything from small localised campaigns to internationally segmented activities.
Things our clients say
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Director, Precious Little One
Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns.
Chris Goldring, Director, Mahlatini
They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended.
Helen Bray, Marketing Director, the Knowledge Transfer Network
We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.
Alistair Lothian, Director, Len Lothian
What an amazing transformation Attacat have made to my business. They have delivered as promised.
Gill Barker, Owner, Bespoke Weekends
Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with.
Gillian Polley, Owner, Polley Garden Design
As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.
Alex Edwards, Owner, Natural High Safaris
As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.
Anonymous, Attendee, Edinburgh Chamber of Commerce
“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.
Ben Thorburn, Head of Marketing, Wilderness Scotland
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Founder & Managing Director, Precious Little One
Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.
Emma Ross, Marketing Administrator, Embrace Scotland/ASSC
Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.
Anna White, Owner, ScotlandShop
Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season
Michael Bennet, Managing Director, Osprey Holidays, Ski Independence
Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!
Jim Byiers, Managing Director, Gardens Galore
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