Search Engine Optimisation (SEO): Persuading the search engines that they want you in their main listings. Part of a good search engine marketing strategy.
Almost synonymous with: Google, natural listings, organic listings, “free” listings, ranking.
Not to be confused with: search engine advertising, black art, dirty tricks.
We pretty much take it for given now that having good organic search engine rankings and visibility on Google will drive business. Even providers of business-to-business services now know it. However, here are a few stats to back up your instincts:
- 4500 web searches per second = your customers use search
- Approx £400 million was spent on SEO in the UK last year = your competitors are investing in SEO
- 47% of companies spend at least £10,000 per year on SEO and 20% spend more than £50,000 = they’re investing well
(Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009)
free SEO site audit
We’d be delighted to provide you with a free SEO audit of your site. One of our experienced SEO folks will review your site looking at the following:
- target keywords
- technical SEO
- on-page analysis
- your link profile
who gets to be no.1?
SEO requires hard work – it’s not a rocket science but you need to understand the building blocks for great rankings. SEO comes naturally from a good online strategy and is so more than just link building; it’s about building relationships and ensuring you have good all-round marketing (both on- and off-line).
We utilise industry standard tools to help the process – those provided by SEOMoz, for example, provide a great visual representation of some of the the requirement of great rankings. Start at the bottom and work your way to the top! if your budget is big enough then work on everything at the same time…
attacat SEO services
With a track record of achieving number one listings on competitive single and two word phrases, our expertise covers all elements of SEO including: online marketing and content strategy, technical SEO, copywriting, website architecture, link building and social media. We can also assist with local search (e.g. Google Maps rankings) and even untangling the messy web left behind by “experts” used in previous years.
Training, one-off consultancy, occasional hand holding and total SEO management options are all available.
attacat SEO costs
SEO costs vary depending on the industry area – getting impressive rankings and traffic for a small niche product will be easier than in a competitive high value area. PPC click costs are a good indicator of the difficulty of the industry segment to achieve good rankings for the high traffic phrases.
In general we charge day rates for SEO work (see Attacat SEO costs). Alternatively we can offer fixed-rate-per-month packages if required. Our costs will certainly be more expensive than using off-shore ‘link building services’, but then again the work we do will last for years (not just until Google updates the search algorithm again and spots your spammy links!)
SEO case studies