Joel Lumsden

Head of Product Development

Meet Joel, our Head of Product Development. His love of SEO closely rivals his love of campervan travel.

More about Joel

Joel has 13 years experience in internet marketing, paid search and SEO, working with the public and private sectors as well as with charities. In the eight years he has been with Attacat, Joel worked his way from Account Manager to the Head of Product Development and now takes an overall strategic view for Attacat.

He has experience in every strand of online marketing, from website analytics through PPC to conversion optimisation, and uses his knowledge to ensure strong audience understanding before starting any online marketing campaigns. He’ll talk to anyone willing to listen about proto-personas, needs analysis and user paths! Joel is the lead on website build projects too, and acts as a liaison between the crazy, techy land of developers and the world you and I inhabit.

His BA (Hons) in Linguistics makes Joel a language, editing and presentation professional with a clear understanding of the way people interact with words and content. He is also a Qualified Google Advertising Professional and a Google Analytics Qualified Individual.

Joel is a keen traveller and has explored uninhabited Chilean mountain valleys and the vast plains of Mongolia, amongst other varied locations. A football obsessive, Joel is also one of the regulars in the Attacat weekly 5-a-side game.

Which Attacat Character?

Joel is most like... Cameron - the Visionary

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