Newsletter – April 2022

Welcome to Ezra

We’re delighted to welcome Ezra Wilson who joins us Head of Project Delivery. Ezra will head up the digital transformation team of Austin, Zach, Pete and Lee.

Ezra’s background has been leading project delivery teams on the client-side. He will take overall responsibility for delivering all technical projects.

“I’m going to be focusing on ensuring that all our clients get the same level of service and that that it is delivered as quickly and effectively as possible.

Internally I’ll be looking at continuous improvement and seeing what we can do to build on our internal processes when it comes to digital transformation.”


GA4 – what’s the rush?

The current version of Google Analytics (UA) that most people rely on is being retired at the end of June 2023. The newer Google Analytics 4 (GA4) will become the only option at that point.

This represents a major change in the way measurement is done and importantly the new system is not backward compatible with the old one.  This means that historical comparisons will not be possible.

Our recommendation, therefore, is to get GA4 installed as soon as possible so you start collecting historical data ahead of the changeover.  Getting it done by the end of June will ensure you are able to do year-on-year comparisons.  It will also give a period to get used to the new ways of working as the two tools are very different.

If you are an existing Attacat client, we’ll be in touch. Or if you would like to learn more about GA4 and the implications of switching over get in touch now to set up a meeting.


HubSpot Features

We have created a number of 2 minute videos on some of HubSpot’s features that we think are particularly useful. If you’d like to know more, please sign up.

Here’s a taster from Hannah about HubSpot’s email features.

If you would like to see more of our HubSpot Features videos then just click on the button and sign up.


Attacat goes curling

Hot on the success on the Olympic Gold and Silver Medals in curling, and keen to see if there were any future stars in the making, we had a go at curling. The afternoon was a great success and while you might not see any Attacats at the next Winter Olympics, one or two might be tempted to take up the sport!

Curling is only played for 6 months of the year and is now closed until September, but if you fancy giving it a go later in the year then we can highly recommend Edinburgh’s Try Curling.

Current Vacancies…we’re still looking

While we’ve had some recent success in recruiting some great new people we’re  still looking for talented individuals with digital experience for these roles:

SEO Manager to indulge in their passion for SEO and play a key role in delivering growth for our clients.

PPC Growth Manager to join the team and contribute to client and team growth.

HubSpot Solutions Architect to help solve complex challenges and as a key role as part of the digital transformation team

Technical Implementation Specialist to bolster the transformation team

And generally we are on the lookout for anyone with experience of (and a passion for) HubSpot.

For more information on any of the above please visit


If you need any help in doing "digital" better don't hesitate to contact us.

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