Google Marketing Platform:
GA and beyond
Google Marketing Platform is a suite of tools (including Google Analytics, BigQuery, DataStudio) designed to help you do better by your customers and find additional opportunities for growth.
The tools give you the robust data on which to make decisions that will increase return on investment and improve the customer experience on an ongoing basis.
The Attacat data team are highly qualified and adept at taking these tools, asking the right questions for your business and solving the technical challenges to ensure you get the answers.
Profit & lifetime value (LTV) reporting
Data visualisation & dashboards
Advanced custom configurations
A/B & multivariate testing
Phone call tracking
Training / workshops
"[Attacat] have really helped bridge the data gap and ensure we are making informed decisions driven by a wide variety of useful metrics"
- Georgia Flanagan, Marketing Manager at SmartPA
The Attacat analytic difference
A rare combination of geekery, marketing and business skills allows us to deliver both the complex and the useful without the “enterprise” price tag.
Harnessing your data for growth
Out of the box Google Analytics has a lot to offer. However, it rarely answers the big questions for you, even when you know what the right questions to ask are.
With hard won know-how of the ins and outs of Google Tag Manager, we can configure Google Analytics (and other web analytics platforms) to get round the juiciest of technical roadblocks to ensure you get the commercial insights you want. The most useful outputs can then be combined with your other sources of data (CRMs, sales data, inventory management systems, etc) to deliver dashboards or data warehouses that will form the basis of your personalisation strategy.
Personalised data handling
The world of analytics has moved far beyond just Google Analytics data and spreadsheets. With database, coding and scraping expertise, our data team has the ability to combine all your customer data into a “single version of the truth”. With all your customer data in one place, you can start delivering the personalised customer experiences the web has long promised.
"They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended."
- Helen Bray, Marketing Director at the Knowledge Transfer Network
Why Attacat became experts in data analytics
Search (paid and organic) was the starting point of Attacat. Understanding what was happening on a website went hand in hand with that. For paid, proving that keywords and ads were delivering results was essential. Likewise, understanding how people were finding your site and where they were leaving was even part of early days SEO.
Since those early days (before Google Analytics) we’ve grown our capabilities with what has become the Google Marketing Platform (Google Analytics being the best known part of it), not least because we believe in using low cost tools, especially when the so called enterprise ones are far less useful.
It’s become a data science offering for marketing.
Make the most of your data
Contact our experts to discuss your data opportunities.