Google Analytics 4 &  Google Marketing Platform expertise

Make measurement and surfacing customer insights part of your business’s culture and day to day operations with GA4 and our data services.

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GA4 is here. Luckily so are we

Say goodbye to the GA4 headache and hello to the GA4 opportunity! Whilst the new Google Analytics is being forced on us all, it is also a huge leap forward. Here's an explanation of why it's happening >>

We can take care of the migration, tailor it to you and get you and your team really benefiting from it.

We'll do it in a way that will get you the maximum amount of data for insights and Google Ads optimisation, whilst respecting privacy.

Basic, intermediate and advanced services available.


GA4 expertise

UA to GA4 migration & adoption

Advanced custom configurations:

  • Goals
  • Funnels
  • Data conversions

Report customisation

Google Consent Mode (a layman's guide>>)

Cookie banner optimisation

UserID set-up

CRM integration


Server side tagging

Training / workshops

"[Attacat] have really helped bridge the data gap and ensure we are making informed decisions driven by a wide variety of useful metrics"

- Georgia Flanagan, Marketing Manager at SmartPA

The Attacat analytic difference

A rare combination of geekery, marketing and business skills allows us to deliver both the complex and the useful without the “enterprise” price tag.

Google Marketing Platform:
GA4 and beyond

Google Marketing Platform is a suite of tools (including Google Analytics 4, BigQuery, Looker Studio) designed to help you do better by your customers and find additional opportunities for growth.

The tools give you the robust data on which to make decisions that will increase return on investment and improve the customer experience on an ongoing basis.

The Attacat data team are highly qualified and adept at taking these tools, asking the right questions for your business and solving the technical challenges to ensure you get the answers.

Core skills

Profit & lifetime value (LTV) reporting

Data visualisation & dashboards


Advanced custom configurations

ETL pipelines

Data maintenance

A/B & multivariate testing

Phone call tracking

Training / workshops

Harnessing your data for growth

Out of the box Google Analytics has a lot to offer. However, it rarely answers the big questions for you, even when you know what the right questions to ask are.

With hard-won know-how of the ins and outs of Google Tag Manager, GA4, and cookie consent we can configure Google Analytics 4 to get around the juiciest of technical roadblocks to ensure you get the commercial insights you want. The most useful outputs can then be combined with your other sources of data (CRMs, sales data, inventory management systems, etc) to deliver dashboards or data warehouses that will form the basis of your personalisation strategy.

Personalised data handling

The world of analytics has moved far beyond just Google Analytics data and spreadsheets. With database, coding and scraping expertise, our data team has the ability to combine all your customer data into a “single version of the truth”. With all your customer data in one place, you can start delivering the personalised customer experiences the web has long promised.

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"They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended."

- Helen Bray, Marketing Director at the Knowledge Transfer Network

Why Attacat became experts in data analytics

Search (paid and organic) was the starting point of Attacat. Understanding what was happening on a website went hand in hand with that. For paid, proving that keywords and ads were delivering results was essential. Likewise, understanding how people were finding your site and where they were leaving was even part of early days SEO.

Since those early days (before Google Analytics) we’ve grown our capabilities with what has become the Google Marketing Platform (Google Analytics being the best known part of it), not least because we believe in using low cost tools, especially when the so called enterprise ones are far less useful.

It’s become a data science offering for marketing.

Make the most of your data

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Contact our experts to discuss your data opportunities.

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