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The Attacat BrainPosts Tagged ‘ SEO ’

Google Panda 4.0

Will the Google bear bite into your traffic?:Panda 4.0 released today

Matt Cutts from Google has said that version 4.0 of the Google Panda algorithm has been rolled out.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014

If you don’t recall what the Panda doesn’t like, it’s thin and poor quality content assessed by humans and then fed [...]

Free local analysis

Charlie’s Quick Fire Reading List #1: Google places, authorship & humans

A blog post with what’s on Attacat Charlie’s reading list this week including a look at awesome keyword research tools and changes to authorship markup and SERP activity.

Aasgaardreien_peter_nicolai_arbo_mindre

How PPC is Destroying SEO: Culture Cultivation and Taxation

Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.

image courtesy of thedmsproject

SEO and the Law

Tomorrow evening Attacat Tim will be co-speaking along with Euan Duncan from MacRoberts LLP at the Scottish Society for Computers and Law about the topic of SEO and the Law. Learn more about what the evening holds here…

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

language interchange 8

Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

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March SEO Roundup: how search evolved in March 2012

When I sat down at the end of February to write an SEO roundup, the subject matter really didn’t inspire.  Some posts just don’t deserve a publish button. March on the other hand was full of intrigue with promise of more change on the horizon.
Blog network armageddon
Before you read this as Google penalising blogs, please don’t.  [...]

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

linklove will reynolds

LinkLove Notes: Linkbuilding stalking made easy #LinkLove

(Notes from the London Link Love Conference)
Presenter: Will Reynolds
from seerinteractive.com

“We need to stop begging”, says Will, “And stop looking so pathetic”.
Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these guys, unfortunately, don’t follow you.
You need to [...]

linklove rand fishkin

LinkLove Notes: SEO and strategic content marketing #LinkLove

(Notes from the London Link Love Conference)
Presenter: Rand Fishkin
from SEOmoz 

Rand did his usual and gave a very compelling talk about the value of great content, no matter what industry or niche you are in.
Much of Google’s linking algorithm is based on links and their interpretation as a ‘vote’ for that site. [...]


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