SEO | Attacat of Edinburgh

Microformats SEO how-to: I’ve a cunning Schema

Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!

Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.

Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.

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3 months ago

Must-Read Resources for SEO Newbies

New to SEO? Read on for the most readable resources to get you started on the right path.

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3 months ago

Page authority and domain authority for SEO linkbuilding

What’s in a link? Simple answer: ‘link juice’. Of course if you’re not familiar with the term that won’t really mean much, but the basic idea is that some of the strength of the page containing the link (or ‘juice’) is passed through the link to the linked site. But how much juice is passed? How valuable is a link from site A compared to site B? And how are changes to SEOmoz authority figures going to affect you?

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5 months ago

“not provided” : the new organic keyword in Google Analytics

“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…

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7 months ago

LINK: rel=”author” markup

I’ve read a few articles about the author markup concept which is starting to take off in the SEO world, but this one explains it nice and clearly and even provides the steps in how to add the tags, so I recommend you read it:
LINK: Everything you need to know about rel=”author”.

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8 months ago

Pagination for SEO

Pagination is a tricky issue in SEO, and there are many competing ‘recommended solutions’ out there. Google have now helped to clear the somewhat muddy waters with the consideration of “rel=next” and “rel=prev” link tags, and this post summarises the main approaches to pagination for SEO.

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8 months ago

Organic Click Through Rates: Study me this, Study me that

Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…

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9 months ago

Local Search Roundup – July 2011

Here’s my recap on what’s been important in Local Search this month:

Google overhauls Places pages

10 top tips for local optimisation

Bing Business Portal (BBP) image control

New Android local functionality

Timeline for listing a new business

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9 months ago

LINK: Periodic Table of SEO Ranking Factors

As I mentioned last week, a sweet SEO infographic deserves a ‘link of appreciation’ and this one from Search Engine Land is more than worthy. (Below is the condensed version, see the full one here)

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11 months ago

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