Attract and retain the right type of customers with content marketing

content marketing
  • Add so much value to your target market that they cannot live without you
  • Get your content in front of the the right people
  • Make best use of your own internal resources while we ‘fill in the gaps’
  • Think bigger than blogging.  Create entire experiences to attract customers

 

Precious Little Ones
Super Control
Glenmore Lodge
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What is content marketing and why is it important?

The objective of creating content (or better still ‘experiences’) is to bring you into contact with your target market and customers. Ultimately it should form part of your overall marketing strategy and add to the complete customer experience. Content can be the remarkable finishing touch to your business model, helping you to reach those long-term goals that feed into your bottom line.

Creating content that keeps them coming back

Attacat Hannah

  • Content audit
  • Content strategy
  • Content production
  • Copywriting
  • Content campaign conception
  • Content outreach and PR

There's no 'i' in team

How Jordan helped deliver a 75% increase in sales

Growing Up

500% increase in sales for top nursery retailer!

Och aye the noo!

14.5% increase for Scottish titles and conservation company

A new season for fashion

Revenue & ROI rises on a mature PPC account

A hume-ongous uplift!

32% rise in conversion rate

Slopes of success

PPC enquiries up 60% year on year

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Things our clients say

"Attacat have worked closely with me to build a more on-brand and responsive site, which has positively impacted my return from PPC. I look forward to seeing how PPC will continue to contribute to my overall plan for growth in 2017"

Anna White, Business Owner, Scotland Shop

Attacat have generated fantastic year-on-year revenue growth through PPC whilst providing us with a good ROI. Attacat are always testing out new tactics and we trust them to implement the correct strategies. Looking at our PPC stats the performance speaks for itself

Fraser Patterson, Director, rugbystore

"We have been working with Attacat for many years and trust them implicitly. The recent performance of our shopping campaigns further demonstrates their ability to grow our business through inventive paid strategies and tactics. We are really looking forward to seeing our account continue to grow in line with business objectives'

Chris Mack-Riddell, Chief Creative & Technology Officer, Intersport

"We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line."

Ian Lloyd, Business Owner, Precious Little One

"We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line."

Ian Lloyd, Business Owner, Precious Little One

Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible.

Ian Lloyd, Director, Precious Little One

Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns.

Chris Goldring, Director, Mahlatini

They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended.

Helen Bray, Marketing Director, the Knowledge Transfer Network

We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.

Alistair Lothian, Director, Len Lothian

What an amazing transformation Attacat have made to my business. They have delivered as promised.

Gill Barker, Owner, Bespoke Weekends

Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with.

Gillian Polley, Owner, Polley Garden Design

As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.

Alex Edwards, Owner, Natural High Safaris

As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.

Anonymous, Attendee, Edinburgh Chamber of Commerce

“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.

Ben Thorburn, Head of Marketing, Wilderness Scotland

Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.

Ian Lloyd, Founder & Managing Director, Precious Little One

Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.

Emma Ross, Marketing Administrator, Embrace Scotland/ASSC

Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.

Anna White, Owner, ScotlandShop

Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season

Michael Bennet, Managing Director, Osprey Holidays, Ski Independence

Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!

Jim Byiers, Managing Director, Gardens Galore

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Extending your customer experience with content

Content helps to increase the word-of-mouth, social presence and search rankings of your business.  Attacat can create blog posts, graphics, guides, tools and entire online resources and communities as part of a campaign to associate your brand and its target audience.

Content with Attacat

We have a clear, developed process for content marketing that has helped us to design useful, affordable and remarkable content strategies for our clients. Our key goal is to produce content that your audiences love, need, and cannot live without while, at the same time, ensuring it meets your overall marketing goals and objectives. Here is why you should invest in content with Attacat:

  • we create a personalised editorial content calendar
  • we pride ourselves on developing a deep understanding of your business and your target audience(s)
  • hundreds of ideas are brainstormed, covering a range of topics relevant to your target audience
  • we place a team of skilled people at your disposal, comprising writers, content strategists, SEO specialists and designers
  • we create content assets that are recyclable, scalable, trackable and, most importantly, follow a clear strategy.

Content production is only the beginning

Now comes the hard part – getting your awesome content out to the right people. Social outreach is the next essential step. Worry not, our deep dive into your business will already have given us everything we need to know about who these people are; it is just a case of reaching out to them at the right time.

Find out more about how we do outreach

Attacat Elle with Megaphone

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