Newsletter – June 2023

What happens next with GA4?

Hopefully you’re all sorted for the switch from Universal Analytics to GA4 but are you prepared for using the new platform for reporting?


We found a great starting point for getting up to speed is to really understand what events your GA4 set-up is recording. So we’ve created a plain English interpretation of the GA4 events you’d expect to see for both lead generation sites and e-commerce sites.


(See also our eight point checklist for GA4 (that we shared in April’s Getting ready for GA4 webinar).


Events for lead gen >
Events for e-commerce >


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