New Faces at Attacat
We’ve had a lot of people join the team in the last few months, so if you haven’t met them yet, please allow us to introduce them.
Graeme joins as Senior PPC Account Director. Graeme brings a huge amount of expertise and experience to this role having spent many years previously with Amber Green and subsequently 8 Million Stories. He’s looking forward to the challenge of integrating inbound and ecommerce marketing.
Out with work he loves spending time with his dog and his daughter (not necessarily in that order), watching football and F1 and is also a keen runner.
As part of our continuing build-up of HubSpot expertise, Hannah joins as Inbound Marketing Manager. Hannah was previously working in a similar role for Indigo Vision which was recently purchased by Motorola Solutions. She also welcomes the opportunity to bring that expertise across into ecommerce.
Normally an ardent traveller, Hannah has had to focus on getting to know Edinburgh better and has become one of the many devotees to wild swimming.
Ryan Lees and Marlena Vollmer
Ryan and Marlena are recent graduates of the Edinburgh University Business School and join as PPC Growth Executives where we can only assume they were inspired by the “Marketing in a digital world” module that Tim (Attacat’s MD) teaches.
Ryan loves his football and has now taken on the role of coaching the Broxburn Athletics Under 12s.
Marlena enjoys running and hiking so has spent the last 12 months exploring Scotland. She has recently taken up bouldering (climbing without ropes).
Joe is still studying Computer Science at Edinburgh University but is interning for the summer at Attacat as a developer and has been getting stuck into the HubSpot API.
Away from the computer Joe enjoys parkour (free running) and bouldering as well as competitive sailing in the Squib class (he recently won his class as Cowes week. No mean feat).
Richard will be helping to market Attacat. Richard is a long-time friend of the company and has previously worked in a HubSpot agency in a consultancy role.
Richard enjoys more sedate sports including golf, curling and sea kayaking.
…And Still Recruiting
We’re not done yet. We are still looking for people to fill the following roles:
Technical Implementation Specialist to bolster the transformation team
Inbound Marketing Manager to join Hannah and Jenny
And generally we are on the lookout for anyone with experience of (and a passion for) HubSpot.
For more information on any of the above please visit https://www.attacat.co.uk/jobs
Scottish Development International Webinar – Making the case for CRM in ecommerce
Tim Barlow and Andrew Morgan gave a fascinating insight into the challenges for ecommerce businesses to meet the demands and expectations of today’s customers. They believe that the “single customer view” is critical in creating a database of loyal customers. The key is identifying the right type of CRM that brings all the necessary tools together to make this possible.
In case you missed it and want to watch: Click on the link
Attacat Watercooler Day
To celebrate the lifting of some of the restrictions, we organised a fun social day in late June. We’re always keen to try something new, so this year we had 11 Attacats paddle from North Berwick to Seacliff. That’s a distance of just over 6km and took just over 2.5 hours. Our reward was a BBQ and beers on the beach on a beautiful sunny afternoon. Thanks to George and Dun Eideann Sea Kayaking for keeping everyone safe and being a great host.
Back in June, I attended the UX Scotland conference, one of my favourite sessions of the day was about design reviews and how to effectively conduct and participate in one. I enjoyed the session, hosted by Everett Mckay, because he got you to think about the review process not only from the designers perspective but from the point of view of the people participating. Often these people are not designers or creatives and often this is the reason for design reviews becoming a difficult process.
Here is my condensed list of his tips:
As a designer, to conduct an effective design review, please consider the following:
1. Set clear design review goals and rules
Effective design reviews always have a clear goal. The goal of most design reviews is to make the design better, this means the main focus should be on problems and improvements.
2. Set a clear design review process and schedule
Determine the best design review process to achieve your goals, and clearly explain it to your team at the start of the review. Set a schedule to use your limited time effectively.
Hint: Showing a design and asking “What do you think? Do you love it?” isn’t a good design review process.
3. Make it user centered
The most effective design reviews are user centered. They are all about the user and making their experience as good as possible. Don’t focus on what you or your team like.
4. Make wireframes the first thing people see
Wireframes are always a great place to get the first round of feedback. It will focus and highlight the high-level issues instead of details.
As participants of a design review you should consider the following:
1. Please participate!
We set up this design review to get your feedback, so if you have good feedback, please share it!
2. Respect the design review goals and rules
Design review goals change as the design progresses. Early on, we want high-level feedback on the effectiveness of the design and probably don’t care about the details yet. Later on, these goals flip and we very much care about the details. Part of your job as a participant is to respect the stage that we’re at.
3. Avoid personal opinion
While we want your opinion, our goal is to create the best experience for our target users. Consequently, try to present your feedback in terms that matter to our target users. For example, asking “Will target users understand this term?” is better than “I don’t understand this term” if you aren’t the target. Consider phrasing your feedback in terms of our user research, personas or scenarios.
4. Give specific, actionable feedback
Strive to present feedback that the designer can actually do something with. Give specific feedback like “I’m not sure what the user is supposed to do on this page” or “This label is confusing”.
5. Give positive feedback too
While the designer wants to find ways to improve the design, we also want to know what is working well. Have as much enthusiasm for the good as you would for the bad.
6. Start with questions
Make sure you understand the design first. Effective design reviews often start with the team asking questions, then giving feedback.
7. No designing
The designer wants to determine problems with the design and get ideas on how to make it better. We will record the issues you help us find, but figure out how to resolve them later.
8. Make it a positive experience
The results of an effective design review is to have a great list of potential design problems, feel good about the work we have accomplished, and be inspired to make it even better. A design review should be a positive experience for everyone.
Now fly my pretties, have effective design reviews left right and centre!