From market town stalwart to leading online e-tailor
A Hume has demonstrated that traditional values can deliver online results. The family shop has been a key feature on the square in Kelso for over 90 years and, throughout that time, three generations of Humes have been kitting out the Scottish Border farmer and landowner community with the finest tweeds and fabrics. 2007 saw their first website and we were brought in 2012 to build on their early online success - a job we continue to do until this day.
The challenge
Make the most of the search opportunity (Google Ads and organic SEO) to become the leading online country outfitter. That was the primary task but now we work in closer partnership to continue to not only tick that box but also look for online growth opportunities in general.
The approach
The results
8
years of consecutive growth
20%
average YoY revenue growth
17
jobs created within the Scottish Borders (7 of which are purely online)
2020
Successful equity sale of business
“What you get with Attacat is a professional, friendly relationship, where it is extremely obvious they have the best interests of your business at the heart of everything they do. Their guidance and support in a world that is ever changing and that not many understand is invaluable."
– Rachel Thomson, Managing Director at A Hume
The wider benefits
Their tech may have changed over time, thankfully their business ethos hasn’t. With global sales, the business remains firmly anchored in the Borders supporting that community. Archie and Karen, the founders, have been able to progress to the next stage of that dream by beginning to pass on the reins of the business to another Border textile family. The benefits will remain in the Kelso community. Indeed there are the beginnings of Kelso’s own tech hub emerging with Kelso based employees having developed digital skills from the experience.
The Attacat team have benefited from the experience of an incredibly complex ecommerce site migration and seen first hand the importance of strong considerate relationships with brands, effective stock management, intricate knowledge of sales and products. The satisfaction of seeing a really effective SEO and PPC strategy make a real difference to the lives of the Hume’s is a real source of pride.
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