Increase sales with conversion rate optimisation

Testing your conversion rate improvements
Conversion rate optimisation (CRO) is a process centred around improving the conversion rate and bottom line of your business. The systematic process, from data gathering through to formulating a hypothesis and actual testing, ensures that the results are valid and trusted. It is important to understand that CRO is best utilised as an ongoing process. You need only to look at companies like Amazon to understand that the process is one of constant evolution and striving to make things better.
Data gathering
Accurate insights are formed from the data we collect. Before making any changes to a site, we recommend researching your visitor needs, motivations and frustrations with a view to fully understanding the issues and potential solutions. We are able to undertake this work through a variety of different methods. Anyone can pull together a heatmap; our value comes from pulling out the insights you need to action and why.
Split testing
Split or A/B testing is the process of showing different versions of a page to different visitors. The performance of the versions are measured and, should one outperform the other, it then becomes the new version of the site. We are well versed in CRO software and can set it up on your site within hours. With split testing, you are removing the guesswork and making sure that any changes you make improve, rather than hinder, your site’s performance.
Is CRO right for your business?
Simply put, everyone should be doing some level of CRO. From lead gen to e-commerce, there will be insights you simply cannot afford to miss out on. We have yet to find an organisation with the perfect site, unable to benefit from an improved conversion rate. We aim for a 20%+ conversion rate increase with any of our tests. What would an extra 20% of sales mean to your business?
Contact us if you are interested in CRO

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