Digital marketing services
DIGITAL STRATEGY
SEO
PPC
DIGITAL ADVERTISING
CONVERSION (CRO)
CONTENT MARKETING
ANALYTICS
MARKETING AUTOMATION
WEBSITE BUILD
Digital strategy: get your web presence delivering customers
A web presence that “adds value” to your customers and future customers is the key to driving long term sales, whether through content marketing, social media, SEO, email or any other form of marketing.
We’ll work with you to define what role you want your web presence to play in the day-to-day life of your targeted groups and individuals.
With this decided we will, together, be able to create focused strategies and campaigns and answer difficult questions:
“Are we on the right track?”, “Where should I be investing?”, “What will it cost?”, “Who will do what?”, “How can I reduce my risk?”, “What people and resources do I need?”.
Innovative ideas that make the best use of the internet
How do you stand out in a ‘winner takes all’ world?
Copying the competition is not the answer. Trying to catch up is doomed to fail. Overtaking and accelerating into the distance is the only option: the good news though is that you get to choose the race you want to run.
“Digital” offers the opportunity to make you genuinely different to the competition so you can attract the lion’s share of a defined set of customers, even if up against “bigger” competitors. That’s what the strategy will develop for you will set out to do. Sometimes it may be:
- a subtle change of focus onto a key market,
- to use digital in a way nobody else is in your market
- something “digital” that is highly innovative or even “disruptive”
- a combination of the above
It all comes back to seeing the role of digital marketing as being all about adding value to your target market.
Personas who don’t want to be sold to
Fact: Unfortunately, the vast majority of the time, your target market is not particularly interested in what you have to offer.
The internet has made us all much more resistant to “sales”; our strategies seek to work with that fact rather than against it. The key is to understand the problems, needs and passions of your customers so you can then create digital offerings that tap into their motivators and interests long before they are in your ‘sales’ market.
Any Attacat strategy will include the development of one or more “personas” – essentially an imaginary customer that you, us and your whole team can really get to “know” (no really!). When you know what keeps them awake at night or gets them over excited, together we can create digital solutions that they will love and set you apart.
The steps to world domination
1. Business understanding
We assess what content, technology and resources you have currently and understand your business plans and current website effectiveness.
2. Familiarisation workshop
We will spend a day with you and key members of your team (likely to include someone from sales and account management in addition to the senior team) to really understand the business, determine what initial ideas you have and what the unique value proposition of the business is. We will also begin to develop one or more target “personas” (an imaginary customer). If time allows during the day we will also begin to develop the strategy.
3. Digital strategy development
We will then digest and develop an outline online marketing strategy document that will set the tone for the next year, or more, of marketing work. For the immediate future, we will create a to-do list of activities and recommendations.
4. Implementing the recommendations
Armed with the prioritised list of actions, we will work with you to decide who is best placed to implement the actions. Of course, the hope is that we continue to work together on an ongoing basis, whether it’s just to help you steer the strategy or getting deeply involved in the day-to-day.
Contact us to discuss your Digital Marketing requirements!
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