Home > Digital marketing

Innovative digital marketing strategy and services

Digital marketing strategies that set you apart from the competition
Genuine experts with more than 15 years in the online marketing world
Let’s aspire to you gaining a £1M revenue or more
Make the most of your in-house teams and resources

Digital marketing services

Digital marketing strategy

digital-strategy-header

Develop a coherent ‘vision’ to drive your internet presence
We’ll deliver innovative ideas to target ideal customers and SEO
Tailored plans built around a detailed understanding of your business
Fantastic support: we work with your teams to increase productivity

Digital strategy: get your web presence delivering customers

A web presence that “adds value” to your customers and future customers is the key to driving long term sales, whether through content marketing, social media, SEO, email or any other form of marketing.

We’ll work with you to define what role you want your web presence to play in the day-to-day life of your targeted groups and individuals.

With this decided we will, together, be able to create focused strategies and campaigns and answer difficult questions:

“Are we on the right track?”, “Where should I be investing?”, “What will it cost?”, “Who will do what?”, “How can I reduce my risk?”, “What people and resources do I need?”.

Innovative ideas that make the best use of the internet

How do you stand out in a ‘winner takes all’ world?

Copying the competition is not the answer. Trying to catch up is doomed to fail. Overtaking and accelerating into the distance is the only option: the good news though is that you get to choose the race you want to run.

“Digital” offers the opportunity to make you genuinely different to the competition so you can attract the lion’s share of a defined set of customers, even if up against “bigger” competitors. That’s what the strategy will develop for you will set out to do. Sometimes it may be:

a subtle change of focus onto a key market,
to use digital in a way nobody else is in your market
something “digital” that is highly innovative or even “disruptive”
a combination of the above

It all comes back to seeing the role of digital marketing as being all about adding value to your target market.

Personas who don’t want to be sold to

Fact: Unfortunately, the vast majority of the time, your target market is not particularly interested in what you have to offer.

The internet has made us all much more resistant to “sales”; our strategies seek to work with that fact rather than against it. The key is to understand the problems, needs and passions of your customers so you can then create digital offerings that tap into their motivators and interests long before they are in your ‘sales’ market.

Any Attacat strategy will include the development of one or more “personas” – essentially an imaginary customer that you, us and your whole team can really get to “know” (no really!). When you know what keeps them awake at night or gets them over excited, together we can create digital solutions that they will love and set you apart.

The steps to world domination

1. Business understanding

We assess what content, technology and resources you have currently and understand your business plans and current website effectiveness.

2. Familiarisation workshop

We will spend a day with you and key members of your team (likely to include someone from sales and account management in addition to the senior team) to really understand the business, determine what initial ideas you have and what the unique value proposition of the business is. We will also begin to develop one or more target “personas” (an imaginary customer). If time allows during the day we will also begin to develop the strategy.

3. Digital strategy development

We will then digest and develop an outline online marketing strategy document that will set the tone for the next year, or more, of marketing work. For the immediate future, we will create a to-do list of activities and recommendations.

4. Implementing the recommendations

Armed with the prioritised list of actions, we will work with you to decide who is best placed to implement the actions. Of course, the hope is that we continue to work together on an ongoing basis, whether it’s just to help you steer the strategy or getting deeply involved in the day-to-day.

There's no 'i' in team

How Jordan helped deliver a 75% increase in sales

Growing Up

500% increase in sales for top nursery retailer!

Och aye the noo!

14.5% increase for Scottish titles and conservation company

A new season for fashion

Revenue & ROI rises on a mature PPC account

A hume-ongous uplift!

32% rise in conversion rate

Slopes of success

PPC enquiries up 60% year on year

Things our clients say

Attacat have generated fantastic year-on-year revenue growth through PPC whilst providing us with a good ROI. Attacat are always testing out new tactics and we trust them to implement the correct strategies. Looking at our PPC stats the performance speaks for itself

Fraser Patterson, Director, rugbystore

"We have been working with Attacat for many years and trust them implicitly. The recent performance of our shopping campaigns further demonstrates their ability to grow our business through inventive paid strategies and tactics. We are really looking forward to seeing our account continue to grow in line with business objectives'

Chris Mack-Riddell, Chief Creative & Technology Officer, Intersport

"We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line."

Ian Lloyd, Business Owner, Precious Little One

"We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line."

Ian Lloyd, Business Owner, Precious Little One

Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible.

Ian Lloyd, Director, Precious Little One

Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns.

Chris Goldring, Director, Mahlatini

They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended.

Helen Bray, Marketing Director, the Knowledge Transfer Network

We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.

Alistair Lothian, Director, Len Lothian

What an amazing transformation Attacat have made to my business. They have delivered as promised.

Gill Barker, Owner, Bespoke Weekends

Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with.

Gillian Polley, Owner, Polley Garden Design

As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.

Alex Edwards, Owner, Natural High Safaris

As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.

Anonymous, Attendee, Edinburgh Chamber of Commerce

“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.

Ben Thorburn, Head of Marketing, Wilderness Scotland

Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.

Ian Lloyd, Founder & Managing Director, Precious Little One

Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.

Emma Ross, Marketing Administrator, Embrace Scotland/ASSC

Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.

Anna White, Owner, ScotlandShop

Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season

Michael Bennet, Managing Director, Osprey Holidays, Ski Independence

Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!

Jim Byiers, Managing Director, Gardens Galore